Membership Committee

The Membership Committee focuses on recruitment and retention. The committee actively reaches out to prospective members and non-renewals. The committee evaluates potential benefits and services and makes recommendations to the WQA Board of Directors. In addition to recruitment and retention, the committee also focuses on encouraging members to consider applying for WQA’s new membership recognition program Business Excellence (BE).

In addition to recruitment and retention, the committee is also responsible for designing the business education programs for Convention. The committee is responsible for identifying speakers and topics related to the business operations of WQA members. 

Watch a video replay of the Membership Committee meeting held online during the 2020 Mid-Year Leadership Conference. Watch here (requires Member log-in).

Committee Charges:

  1. Develop recommendations for recruitment and retention of members, to include ideas for new delivery platforms, member services/benefits by relevant member segments, and engagement strategies via staff and peer-to-peer contact.  
  2. Provides insight on specific membership segments and suggests recruitment and retention strategies including engagement strategies via staff and peer-to-peer contact.
  3. Serves as recruiters to elicit membership and increasing dues payments from selected members.
  4. Serves as a sounding board relative to new membership benefits, as well as differentiating benefits by membership categories; including, but not limited to Dues Honor Roll members.
  5. Review Bylaws to ensure membership categories and requirements are in align with current practice and make recommendations to Board of Governors as necessary.
  6. Provide insight and recommendations to the Board of Governors as it relates to findings from the membership audit. 
  7. Reviews results of member surveys and provides recommendations for how WQA can employ key findings.
  8. Make recommendations to the BOG for Leadership Awards. 

What We Are Looking For:

  • WQA member individuals representing all categories (e.g. manufacturers, suppliers, dealers, allied located domestically and internationally)
  • Enthusiasm about the purpose and benefit of supporting WQA
  • Individuals able to use a "soft" sales approach
  • Willingness to make contact (phone calls/emails) to nonmembers independently*

Key Skills/Experience:

  • Excellent communication skills
  • Relationship-building skills
  • Opportunity to be in contact with industry professionals, outside of one's own company colleagues, not a requirement
  • Sales and marketing experience is an advantage, not a requirement

Frequency of Meetings:

  • In Person Meetings: WQA Convention & Exposition, Mid-Year Leadership Conference
  • Conference Calls: Monthly
  • Call-a-thon*: 30 minutes, monthly (held immediately after Conference call)

Staff Liaison: Membership and Development Associate Director Heather Duve

​Visit for information on signing up to serve on a WQA committee or advisory council.

Committee Roster

NameCompany NameRole
Edward P. Jones, IVKinetico IncorporatedBOD Liaison
Amanda CrangleLamplight Digital Media, LLCChairperson
Neal John WhiteWatts Water TechnologiesMember - 1st Term
Scott SchiesserDriessen Water, Inc.Member - 1st Term
Kimberly M. ReddenPentair Water PurificationMember - 1st Term
Cora SpikeFresh Water SystemsMember - 1st Term
Lois WindhamGraver Technologies LLCMember - 1st Term
Candice M. WentlingCertified ActionMember - 1st Term
Sabrina HebertFoundation Finance CompanyMember - 2nd Term
Tate BurckhardtBetter Water Industries, Inc.Member - 2nd Term
Douglas C. HaringClack CorporationMember - 2nd Term
Nicole A. ReisdorferQCS Purchasing CooperativeNon-Voting Member
Kurt GruettWater-Right, Inc.Non-Voting Member
Erika GonzalezChem-AquaNon-Voting Member
Michael O'DellCulligan of Ann Arbor/DetroitNon-Voting Member
Monica SanchezA to Z PlumbingStaff Admin
Heather M DuveWater Quality AssociationStaff Liaison
Thomas J. BruursemaWater Quality AssociationStaff Observer
Michael D. HeatwoleWater-Right, Inc.Vice Chairperson