Business Excellence is much more than a lofty title. The program's emphasis on commitment to excellence helps to generate additional publicity and media attention. WQA provides a news release template that Business Excellence participants can send to their local print, broadcast and electronic media, often with great success.
These are just a few examples of the media attention Business Excellence Participants have gained since the program began:
Individual news releases run by local media
- Journal-Gazette - Culligan of Charleston (Ill.)
- Kokomo Tribune – Culligan of Kokomo
- Kokomoperspective.com – Culligan of Kokomo
- The Cadiz Record – Culligan of Cadiz
- Windsor, Conn., Patch – Culligan of Windsor
- West Central Tribune – Sterling Water Culligan (Willmar)
- Auburn, Mass., Daily – Culligan of Auburn
- Kptv.com – Atlantic Ultraviolet
- WISTV.com – Atlantic Ultraviolet
- Wfmj.com – Atlantic Ultraviolet
- Fox8live.com – Atlantic Ultraviolet
Individual news releases on PR wires
- PRWeb – Atlantic Ultraviolet
- PRLog – Haferman Water
- PRWeb – Multipure
Most Business Excellence companies mentioned their BE status on their websites, and several ran their news release in its entirety, including:
- Parker Hannifin (solutions.parker.com)
- SanatogaWater.com
- Hafermanwater.com
- Bestwatersolutions.com
- Puronics.com
- Cleanwaterguys.com,
- Envirowatertech.com
To learn more about how you can successfully market your participation in WQA's Business Excellence program, contact us today at membership@wqa.org.