Unlocking the Well Water Opportunity

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Longtime WQA member, instructor and Lifetime Membership Award recipient Paul Friot shares practical guidance for water treatment professionals looking to better serve private well customers.

Friot, MWS, CWR, CST, CI, discusses private well systems, water testing, inspections, maintenance and treatment selection. He explains why well water requires a different technical approach, breaks down common homeowner misconceptions and offers advice for dealers looking to expand into this specialized market.

The conversation also explores ongoing service opportunities, the importance of proper training and why becoming a trusted advisor, not simply an equipment supplier, can lead to stronger customer relationships and long-term business growth. Listen now wherever you get your podcasts.