Reimagining Water: Insights from WQA CEO Pauli Undesser

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The WQA Podcast features WQA CEO Pauli Undesser, MWS, discussing her recent TEDxFolsom talk, “Smart Cities Can’t Afford Dumb Water.” Undesser reflects on her experience taking the TEDx stage, what inspired her to speak about “smart water” vs. “dumb water,” and why collaboration across the entire water industry has never been more important.

She also shares how her talk connects to WQA’s mission to advance sustainable, certified solutions and help consumers take practical steps to know, test and treat their water. After you’ve enjoyed the podcast, you can view Undesser’s full TEDxFolsom presentation online.