Tracking the Water Treatment Industry’s Growth Through 2027

The WQA Podcast looks at how the water treatment industry is performing alongside broader economic indicators and what that could mean for the years ahead. The conversation focuses on WQA’s Cross-Correlation Report, which helps members better understand how industry trends align with shifts in the wider economy.

In this episode, Bryanna Poczatek, WQA’s Technical Affairs Manager, joins host Wes Bleed along with Keith Johnson of EcoWater Systems to explain how internal industry data is analyzed alongside external measures such as housing starts and durable goods. They discuss how pandemic-era demand temporarily shifted sales patterns, why growth has now returned closer to historical norms, and how correlations, especially housing data, are being used to forecast industry performance through 2026 and 2027. The episode also highlights how members can use the report to inform hiring, expansion and investment decisions.