The Public Affairs Committee discuss emerging public and consumer pain points, trends, and advises on public outreach strategies using data‑driven insights.
Committee Charges:
- Proactively define public and consumer problems based on data, research, and trends.
- Uncover early-stage awareness gaps, emotional drivers, and trusted channels.
- Advise on earned-media public outreach strategies to promote the industry and WQA’s credibility.
- Identify subject matter experts and industry influencers to amplify WQA messaging.
- When requested, recommend solutions for public and consumer issues.
Staff Liaison: Marketing & Communications Associate Director Susan Keaton
We’re Looking For
WQA member individuals representing all categories
A passion for advancing the interests of WQA and the water quality improvement industry
Familiarity with water treatment industry trade media
Key Skills & Experience
Impact and messaging
Distilling actions