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Audience: Sales/Marketing

  • WQRF Summer School Series #2: Filter It Out

    Jill Notini, the Vice President of Communications and Marketing at the Association of Home Appliance Manufacturers (AHAM), explores the crucial effort to end the sale of counterfeit refrigerator filters. You will learn how counterfeit filters enter the market, the health risks associated with uncertified products, and what you can do to protect consumers.

  • WQRF Summer School Series #1: Kitchen Table Toolbox

    Explore WQRF’s suite of FREE tools designed to help water treatment professionals make informed decisions and drive business success.

  • Innovation in Action

    Learn how a high school student and a water treatment provider came together to design a new Quick Release Tool for water treatment professionals

  • WQRF Summer School Webinars: What Happens to PFAS After Water Treatment? (0.1 CPD)

    What happens to PFAS after Water Treatment: Investigation Retention in Spent Filters

  • WQA Mentorship Program Open Orientation Session 2

    This is an OPEN orientation open to all WQA members who are curious to learn more about the program and unique to our 2nd orientation the webinar topics and calendar dates will be unveiled. We hope to see you there! Learn more. Fuel Your Ambitions to Grow Your Network, Perspective, and Impact. Welcome to Momentum Mentorship…

  • Understanding Salt & Water Softening

    The WQA Podcast features Morton Salt Senior Chemist Matt Mutehart, who walks listeners through the science of salt and water softening.

  • Top federal & state issues affecting water industry

    The WQA Podcast features a comprehensive update on government affairs with Paige O’Malley, WQA’s Government Affairs Manager. O’Malley outlines WQA’s current advocacy priorities, including the federal Healthy H2O Act and major state-level regulatory developments.

  • WQA selects Phoenix for its 2027 Convention & Expo

    The 2027 WQA Convention & Expo will be held in Phoenix, AZ, a city with strong visitor appeal offering an elevated attendee experience, the Water Quality Association has announced. This signature event of the water treatment industry is expected to bring more than 3,000 dealers, manufacturers and consultants from around the world to the fifth-largest…

  • Meet the new WQA President Mike Mitchell

    Susan Keaton, WQA’s Associate Director of Marketing & Communications, sits down with newly installed WQA President Mike Mitchell, Director of Engineering at Helen of Troy.

  • WQA names 2025 Leadership Award recipients

    The Water Quality Association recognized 12 outstanding individuals with leadership awards this week during the 2025 WQA Convention & Exposition in Long Beach, CA. The annual awards honor excellence, leadership, service, and innovation across all areas of the water quality improvement industry.