Growing Your Water Treatment Business


The latest episode of the Water Quality Association Podcast takes a look at marketing, artificial intelligence and building a solid workplace culture. Our guest is Bryan Trilli, a former water treatment provider who now helps dealers grow their businesses through his company, Optimized Marketing.

Trilli runs an AI training company and has written a new book called “Soulless Intelligence: How AI Proves We Need God.”

In the podcast, he discusses how AI applies to both marketing and running a water treatment business, how love factors into your workplace culture and where he sees the next opportunities in the marketplace.