Audience: Sales/Marketing
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Water Testing and the Code of Ethics: Thoughts and Approaches
Presenters Chris Wilker, Executive Vice President of Canature WaterGroup USA, and WQA General Counsel Mike Sennett explore the guidance offered by the WQA Code of Ethics to the use of consumer and household water testing in connection with the marketing and selling of industry POE/POU products. Once you’ve viewed the webinar, take the quiz for…
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Cash or Ash?
This webinar discussed the ins and outs of doing business with cannabis operators. After you watch the webinar, you can earn 0.1 CPD by passing this quiz.
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Let the Science Do the Talking: How to Grow Your Business With WQRF Research Results
It’s a fact shown time and time again that consumers trust third party information and science. Is your company leveraging all the Water Quality Research Foundation (WQRF) has to offer? This webinar is dedicated to WQRF research results for several completed studies. Get a refresh on the scientific findings and hear from experts on practical…
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Communication Styles: how to understand and adapt at work
Learn about using your unique communication style on the job to more effectively engage with co-workers and customers. The discussion is led by Kelley Mudgett, Human Resources Director, North America, at Culligan International. Panelists include: Claudia Milliron, Market Research Manager, Kinetico Incorporated Mike Mitchell, Director of Advanced Technology, PUR Rachel Cook, Director of Human Resources,…
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How to RISE: A Conversation with Water Quality Industry Veterans
R.J. Easton, Director of Marketing and Business Development for Culligan of Wheeling, talks with Dennis Rupert, owner of Rupert’s Culligan Water Conditioning, and Doug Anderson, Senior Director, Global Engineering and R&D at Culligan International. The veterans discuss how they got their start in water treatment, how young pros can get ahead, and what companies can…
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Protecting Public Health through Predictive Modeling
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Getting Smart with Reverse Osmosis Systems
This booklet contains information appropriate for those who manufacture, sell, install, and maintain residential reverse osmosis (RO) treatment systems. Homeowners, regulators and legislators may also find it useful. In producing this guidebook, the Water Quality Association (WQA) leveraged the advice of respected industry professionals and the latest in scientific research. The Water Quality Association’s “Getting…
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Getting Smart with Softeners
Through this special publication, water treatment industry professionals are encouraged to follow a set of best practices developed by the Association pertaining to the sales, installation and maintenance of residential, self-generating water softeners. These guidelines are intended to help water treatment professionals choose efficient softener technologies and system settings, while also sizing and installing equipment…
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Generate More Leads, Drive More Sales
In this webinar, we discuss the latest ideas and trends for marketing your water treatment products and services. Our panel consists of Amanda Crangle, Founder of Lamplight Digital Media in Colorado; Scott Schiesser, Sales & Marketing Director at Culligan Ultrapure in Minnesota; and Ashleigh Womack, Director of National Sales & Marketing at AquaOx Water Filters…