WQA Business Operations Report

WQA Business Operations Report open for participation with FY 2020 data by November 1

Dealers are invited to sign-up for the new WQA Business Operations report and participate with their business' fiscal year 2020 data by Nov. 1. Only dealers who participate with their own data can unlock the report's powerful interactive benchmarking tools. Participation is free for WQA members.

To demonstrate how you can use the benchmarking data in this report to make your business better, WQA members Candice Wentling, MWS, of Certified Action and Amanda Crangle of Lamplight Digital Media looked at just a few data points from FY 2019 in this report during the 2021 Mid-Year Leadership Conference:

Sign-up Instructions:

  • Dealers who plan to participate with a single location should visit the Business Operations Reporting Site and click on the option to sign-up and get started.
  • Dealerships with multiple locations who wish to participate should contact biztrends@wqa.org for sign-up assistance.

Results are available for FY 2019 for all participating dealers who qualified for results.Dealers who completed the report with FY2019 data should click here to visit the Business Operations reporting site and access results.

What is the WQA Business Operations Report, and how can it help me improve my business?

The Business Operations Report is a new online interactive business tool for WQA dealer members in the U.S. to analyze the success of their business and compare their performance to the industry in five key areas:

  • Profile (size and location)
  • Financial (expenses and profitability)
  • Business Operations & Sales
  • Compensation
  • Employee Benefits & Training

The tool was created by a team of experts to work for companies of ANY size, with single or many locations.

This recording of a WQA 2021 Convention & Exposition session explains in more detail how the report works and how you can sign up:

What are the benefits of participating in the report?

See how you stack up to the industry as a whole or use filters to compare to a similar peer group (based on size, location, etc.). Participating will give your company access to key benchmark calculations, question-by-question comparisons, and personalized dynamic results.

Is the report easy to complete?

A user’s guide helps users navigate the site and will answer most of your “how-to” questions. Help text is used throughout the survey to assist you with entering accurate data.

The site is accessible 24 hours a day. Log in and out at your convenience to enter or view data or run a report. The questions can be downloaded so you can share them with others to help gather the needed data.

Data Security

The online data reporting site is hosted and managed by Dynamic Benchmarking (an independent 3rd party vendor) in order to maintain confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Data results are displayed in aggregate and require a minimum number of responses. Only users in the company account have access to the aggregated data and reports.  WQA will not have access to individual participant responses.


Any questions or comments regarding this report can be directed to biztrends@wqa.org.

What are others saying about this report?

"Our water treatment industry comes with so many exciting opportunities dulled on occasion by complex challenges. I have learned the hard way at times by trying to figure it out on my own. I want to be aware of the business trends so I can proactively prepare to make necessary adjustments that will help keep our company on the cutting edge. I plan to complete the survey and I look forward to the information in the Report from WQA. I hope you plan to complete the survey as well." - Doug Ramer, Martin Water Conditioning

"I can tell you personally I plan to use this to see how my dealership stacks up against my local competitors and how I stack up against water treatment dealers throughout the country as a whole. We can make adjustments and decisions based on some of the information that we're getting here. What a great tool!" - DJ Shannahan, Sharp Water Culligan