WQA Business Operations Report

WQA Business Operations Report now open for collection of FY2020 data

Dealers who have signed up for the new WQA Business Operations report are invited to submit their business' FY 2020 data. Only dealers who participate with their own data can unlock the report's powerful interactive benchmarking tools.

Results are already available for FY2019 for all participating dealers who qualified for results.*

 Dealers who completed the report with FY2019 data should click here to visit the Business Operations reporting site and access results.

Sign-up Instructions:

  • Dealers who plan to participate with a single location should visit the Business Operations Reporting Site and click on the option to sign-up and get started.
  • Dealerships with multiple locations who wish to participate should contact biztrends@wqa.org for sign-up assistance.

To view the site user guide, click here.

To learn more about the site, how to use the interactive tool, and the benefits your company can expect to get out of participating, watch the following recording of our Feb. 17 webinar:

Report Details:
The Business Operations Report is a new powerful interactive business tool for WQA dealer members in the U.S. to analyze the success of their business operations and compare their performance to the industry in five key areas:

  • Profile (size and location)
  • Financial (expenses and profitability)
  • Business Operations & Sales
  • Compensation
  • Employee Benefits & Training

The tool was created by a team of experts to work for companies of ANY size, with single or many locations.

The online data reporting site is hosted and managed by Dynamic Benchmarking (an independent 3rd party vendor) in order to maintain confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Data results are displayed in aggregate and require a minimum number of responses. Only users in the company account have access to the aggregated data and reports.  WQA will not have access to individual participant responses.

Participation is voluntary, and there is no fee for WQA members. Only dealers who enter their data will have access to the evaluation tools and reports. FY2019 results are now available for qualified participants. FY2020 data collection is expected to open in Q3, 2021.

We are excited to offer this program to our WQA member dealers that will provide meaningful and actionable data-driven insights into your business and the industry as a whole! Stay tuned to WQA for the latest updates and news regarding the report!

Any questions or comments regarding this report can be directed to biztrends@wqa.org.

Data Entry

  • User Guide – the user’s guide will assist users in navigating the site and will answer most of the “how-to” questions.
  • Download the Questions – download the list of questions (all questions or by section) and share this with others to assist with compiling the data needed.  Companies control any users in their account – who has access to enter, edit and view data.
  • Enter data – the site is easy to use and navigate and is accessible 24/7/365. Users can log in and out as often as they like and enter, review and edit data.  Users don’t have to complete all sections at once. 


  • Compare
    • View results to see how your company “stacks up” to all participants (in the aggregate).
    • Use the dynamic filters to view a subset of “targeted” results based on participants of similar size, staff and more.
    • View your company’s results and download personalized dynamic reports in charts and graphs and tabular formats.
  • Be Informed
    • Stay up to date with industry trends.
    • Make informed data-driven business decisions based on leading industry data. 

What are others saying about this report?
"Our water treatment industry comes with so many exciting opportunities dulled on occasion by complex challenges. I have learned the hard way at times by trying to figure it out on my own. I want to be aware of the business trends so I can proactively prepare to make necessary adjustments that will help keep our company on the cutting edge. I plan to complete the survey and I look forward to the information in the Report from WQA. I hope you plan to complete the survey as well." - Doug Ramer, Martin Water Conditioning

"I can tell you personally I plan to use this to see how my dealership stacks up against my local competitors and how I stack up against water treatment dealers throughout the country as a whole. We can make adjustments and decisions based on some of the information that we're getting here. What a great tool!" - DJ Shannahan, Sharp Water Culligan


*Companies must answer all required questions (denoted with a red asterisk (*)) and at least 50% of the overall questions in order to meet the threshold to get access to results.