WQA Business Operations Report

Join us for an upcoming webinar:

"The Numbers you Need to Know: Elevating Your Dealership"

Wednesday, Aug. 31
Noon Eastern/11 a.m. Central


This presentation will focus on how to use benchmarking information available through the WQA Business Operations Report to make your business competitive with others of your size or in your general area. The webinar will spotlight one of the most popular presentations from the 2022 Convention and Exposition followed by a live Q&A with the presenters, Candice Wentling, MWS of Certified Action, and Amanda Crangle of Lamplight Digital Media.

Amanda Crangle
Lamplight Digital Media

Candice Wentling, MWS
Certified Action

WQA Business Operations Report Now Open for Participation with FY 2021 data
- Enter your data and you could receive a complimentary one-on-one consultation!

Dealers are invited to participate in the next round of the Business Operations Report with fiscal year 2021 data.

Enter your dealership’s FY 2021 data in the report and you could be selected for a complimentary industry expert consultation! Two randomly chosen data participants will receive a one-hour one-on-one consultation with Amanda Crangle (owner, Lamplight Digital Media) or Candice Wentling, MWS (Director, Certified Action) to discuss your results, how your business stacks up against others of your size or in your region and how specifically to use that rich benchmarking data to make adjustments that push your business to an even more competitive level. The deadline for FY 2021 participation in the report is Sept. 30. 

Click here to login to the WQA Business Operations Site and enter your data today!

Companies that participated in previous rounds are encouraged to continue to participate and access multi-year trending charts of their company’s data compared to the industry. Data entry for these companies should be quick and easy. Simply use the “Copy Prior Year Data” feature to copy data forward and update as appropriate.

Companies who are new to the report should follow the instructions below to get signed up:

Sign-up Instructions

  • Dealers who plan to participate with a single location should visit the Business Operations Reporting Site and click on the option to sign-up and get started.
  • Dealerships with multiple locations that wish to participate should contact biztrends@wqa.org for sign-up assistance so that all locations can be accessed with a single login

*Please note that your Business Operations Report account is separate from your WQA membership account.

FY 2019 and FY 2020 Business Operations Report results are also available for all dealers who participated in previous rounds. Dealers who participated with FY 2019 or 2020 data should click here to log in to their Business Operations Report account to view results. Results are available in three formats and can be accessed via the “View my Results” section of the homepage, “Results: By Question” tab, and the “Results: All Reports” tab. For additional explanation on the results, refer to pages 11-14 of the user guide located on the site's support page.

To demonstrate how you can use the benchmarking data in this report to make your business better, WQA members Candice Wentling, MWS, of Certified Action and Amanda Crangle of Lamplight Digital Media looked at just a few data points from FY 2019 in this report during the 2021 Mid-Year Leadership Conference:

What is the WQA Business Operations Report, and how can it help me improve my business?

The Business Operations Report is a new online interactive business tool for WQA dealer members in the U.S. to analyze the success of their business and compare their performance to the industry in five key areas:

  • Profile (size and location)
  • Financial (expenses and profitability)
  • Business Operations & Sales
  • Compensation
  • Employee Benefits & Training

A team of experts created the tool to work for companies of ANY size, with single or many locations.

This recording of a WQA 2021 Convention & Exposition session explains in more detail how the report works and how you can sign up:

What are the benefits of participating in the report?

See how you stack up to the industry as a whole or use filters to compare to a similar peer group (based on size, location, etc.). Participating will give your company access to key benchmark calculations, question-by-question comparisons, and personalized dynamic results.

Is the report easy to complete?

A user’s guide helps users navigate the site and will answer most of your “how-to” questions. Help text is used throughout the survey to assist you with entering accurate data.

The site is accessible 24 hours a day. Log in and out at your convenience to enter or view data or run a report. The questions can be downloaded so you can share them with others to help gather the needed data.

Data Security

The online data reporting site is hosted and managed by Dynamic Benchmarking (an independent 3rd party vendor) in order to maintain confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Data results are displayed in aggregate and require a minimum number of responses. Only users in the company account have access to the aggregated data and reports.  WQA will not have access to individual participant responses.


Any questions or comments regarding this report can be directed to biztrends@wqa.org.

What are others saying about this report?

"Our water treatment industry comes with so many exciting opportunities dulled on occasion by complex challenges. I have learned the hard way at times by trying to figure it out on my own. I want to be aware of the business trends so I can proactively prepare to make necessary adjustments that will help keep our company on the cutting edge. I plan to complete the survey and I look forward to the information in the Report from WQA. I hope you plan to complete the survey as well." - Doug Ramer, Martin Water Conditioning

"I can tell you personally I plan to use this to see how my dealership stacks up against my local competitors and how I stack up against water treatment dealers throughout the country as a whole. We can make adjustments and decisions based on some of the information that we're getting here. What a great tool!" - DJ Shannahan, Sharp Water Culligan