October 2025 Report Update
WQA is excited to announce that the results of the FY 2024 report are now available! Participating dealers are encouraged to access their personalized reports today!
Instructions on Accessing Results:
- Companies who qualified for results (completed all required questions and at least 50% of the total questions) can access their reports by logging into their account on the Business Operations Reporting Site: https://biztrends.wqa.org/
- Results are available in three formats and can be accessed via the “View my Results” section of the homepage, “Results: By Question” tab, and the “Results: All Reports” tab. For additional explanation on the results, refer to pages 11-14 of the user guide located on the site’s support page or at the top right of this page.
FAQs:
How Can the Business Operation Report Improve My Business?
The WQA Business Operations Report is a new online interactive business tool for WQA dealer members in the U.S. to analyze the success of their business and compare their performance to the industry in five key areas:
- Company Profile (size, location, and market)
- Financial Performance (revenue and expenses)
- Operations & Sales
- Compensation
- Employee Benefits & Training
By participating, you’ll gain access to industry benchmark calculations, dynamic comparisons, and personalized results to see how your company compares to others and identify areas of strength and improvement.
How do I get signed up?
The report is not currently open for new accounts to participate. However, companies can still sign-up in order to be ready when the next opportunity opens. This is anticipated to occur in the Spring of 2027.
- Single-location dealers: visit the reporting Site and click on the option to sign-up and get started: https://biztrends.wqa.org/
- Multi-location dealers: Contact biztrends@wqa.org for sign-up assistance so all accounts can be accessed with a single login
Participate in previous rounds of the survey?
- Login to your account and get started right away: biztrends.wqa.org/
- Answers from previous rounds can be copied into the survey and updated using the “copy prior year” function in the site, making survey participation quick and easy
*Please note that your Business Operations Report account is separate from your WQA membership account.
How do I use the data in the report?
To demonstrate how you can use the benchmarking data in this report to make your business better, WQA members Candice Wentling, MWS, of Certified Action and Amanda Crangle of Lamplight Digital Media looked at just a few data points from FY 2019 in this report during the 2021 Mid-Year Leadership Conference:
What are the benefits of participating in the report?
See how you stack up to the industry as a whole or use filters to compare to a similar peer group (based on size, location, etc.). Participating will give your company access to key benchmark calculations, question-by-question comparisons, and personalized dynamic results.
Is the report easy to complete?
A user’s guide helps users navigate the site and will answer most of your “how-to” questions. Help text is used throughout the survey to assist you with entering accurate data.
The site is accessible 24 hours a day. Log in and out at your convenience to enter or view data or run a report. The questions can be downloaded so you can share them with others to help gather the needed data.
How is data security and confidentiality handled?
The online data reporting site is hosted and managed by Dynamic Benchmarking (an independent 3rd party vendor) in order to maintain confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Individual responses are only accessible to the WQA Clean Team and Dynamic Benchmarking Site Manager for the purposes of data review/validation and creation of consolidated reports for multi-location dealerships. The Clean Team is a select group of staff with training in handling sensitive, confidential information.
Responses are released to participants as aggregated data that cannot be traced back to specific companies, facilities, or individuals. To ensure data anonymity, all results are aggregated, and a pre-determined minimum number of responses are required for results to be displayed, even when filters are applied.
The Water Quality Association’s market trend reports follow antitrust guidelines to address the risk associated with sharing sensitive company data even when aggregated and ensure we maintain the highest standards of antitrust compliance. These guidelines include:
1) Data is gathered and managed by a third party
2) Data is a minimum of three months old
3) Data involves at least five participants
Questions?
Any questions or comments regarding this report can be directed to biztrends@wqa.org.