Business Operations Report


Reviewed: 22 September, 2022

How Can the Business Operation Report Improve My Business?

The WQA Business Operations Report is a new online interactive business tool for WQA dealer members in the U.S. to analyze the success of their business and compare their performance to the industry in five key areas:

  • Profile (size and location)
  • Financial (expenses and profitability)
  • Business Operations & Sales
  • Compensation
  • Employee Benefits & Training

A team of experts created the tool to work for companies of ANY size, with single or many locations.

Sign-Up Instructions

  • Dealers who plan to participate with a single location should visit the Business Operations Reporting Site and click on the option to sign-up and get started.
  • Dealerships with multiple locations that wish to participate should contact [email protected] for sign-up assistance so that all locations can be accessed with a single login

*Please note that your Business Operations Report account is separate from your WQA membership account.

Using the Report

To demonstrate how you can use the benchmarking data in this report to make your business better, WQA members Candice Wentling, MWS, of Certified Action and Amanda Crangle of Lamplight Digital Media looked at just a few data points from FY 2019 in this report during the 2021 Mid-Year Leadership Conference:

What are the benefits of participating in the report?

See how you stack up to the industry as a whole or use filters to compare to a similar peer group (based on size, location, etc.). Participating will give your company access to key benchmark calculations, question-by-question comparisons, and personalized dynamic results.

Is the report easy to complete?

user’s guide helps users navigate the site and will answer most of your “how-to” questions. Help text is used throughout the survey to assist you with entering accurate data.

The site is accessible 24 hours a day. Log in and out at your convenience to enter or view data or run a report. The questions can be downloaded so you can share them with others to help gather the needed data.

Data security

The online data reporting site is hosted and managed by Dynamic Benchmarking (an independent 3rd party vendor) in order to maintain confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Data results are displayed in aggregate and require a minimum number of responses. Only users in the company account have access to the aggregated data and reports.  WQA will not have access to individual participant responses.


Any questions or comments regarding this report can be directed to [email protected].