Join us for our next webinar:

Let the Science do the Talking: How to Grow your Business with WQRF Research Results

Thursday, March 11

2 p.m. EST / 1 p.m. CST

It’s a fact shown time and time again that consumers trust third party information and science. Is your company leveraging all the Water Quality Research Foundation (WQRF) has to offer? Join us for a webinar dedicated to WQRF research results for several completed studies. Get a refresh on the scientific findings and hear from experts on practical day-to-day marketing and sales applications for your business.


Click the button to register
for this free webinar:

"Data Dale" Filhaber
Dataman Group Direct
Jennifer Smith,

Kimberly Redden, MWS
Water Quality Research Foundation

About our presenters:

Dale "Data Dale" Filhaber is President of Dataman Group Direct, a Florida-based direct marketing company, and author of Lead Generation for Water Quality Dealers. She is an author, lecturer, Listologist and direct marketing innovator. In the past 30+ years, Data Dale has trained many water quality dealers in direct marketing and lead generation techniques, ranging from direct mail to telemarketing to social media. She is also a frequent guest lecturer at the annual WQA conference as well many other industry and marketing conferences.

Jennifer Smith is the Vice President of Moti-Vitality, a national training and consulting company specific for the water industry. Jennifer is a Certified Water Specialist through the WQA. Leveraging her sales background, she works with a wide variety of water treatment companies across the US, hiring sales teams, coaching water treatment professionals on in-home sales, and assisting office personnel on best communication practices.

Kimberly Redden has a Bachelor’s Degree in Chemistry from North Central College and a Master's of Public Health degree from Elmhurst College. She has worked for the Water Quality Association in the Technical and Regulatory Affairs Department and the Professional Certification and Training Department. She now serves in the role of Foundation Relations and Research Manager for the Water Quality Research Foundation.

About WQA Essentials

WQA Essentials is a series of educational and informational webinars offered exclusively by the Water Quality Association. Registration is required to attend the webinars. Up to 10 WQA Essentials will be offered free to Core and Premier WQA Members. E-Members can join for a discounted registration fee. Non-members are welcome to attend for the regular fee.

Offered throughout the year, the webinars will be divided between business operations and technical topics. Business operations courses will focus on the skills and information dealers and business owners need to run their companies and grow their operations. Subjects may include Human Resources, cutting overhead, simplifying payroll and accounting processes, time management and sales. Technical webinars will address topics sure to be of interest to water quality professionals. Subjects are likely to include installation problems, water testing and analysis, private wells and much more.

See an example of a recent webinar:

WQA Ethics Update
February 2020